What is SEO?
In a nutshell, (Search Engine Optimization) is the process of ensuring proper coding and on-page content is formatted in a way that allows search engines to easily read and understand your websites reason for existence.
Optimizing your website for search engines such as Google or Bing will help improve where these search engines place your website on their search results pages for keywords and phrases people use when searching for products or services with similarity to yours.
In order to determine a websites keywords, overall quality and indexability, search engines deploy special computers and software to crawl and index your website to check over its coding and on-page content.
Having missing or improperly coded pages, low page/keyword content or overused keyword content can drastically affect your websites ability to list well on search results.
Areas Of Focus
Content Keyword Embedding – Title and Heading Adjustments – Image Adjustments – Call To Action Positioning – Content Writing – Article Writing – Internal Linking – Outbound Linking – Navigation and User Experience Adjustments – Above Fold Editing – Below-Fold Editing
Sorce Code Optimization
Meta data – Heading Tags – Title Tags – ALT Text – 404 Corrections – Broken Linking Rebuild – Robots/Sitemap Modifications – Page Caching – Crawl-ability Adjustments – General Code Repairs – CSS Compression – Image Compression – Page Load Speed-Up – Platform Configurations
Social Media Management – Ethical Backlink Campaigns – Follower Building – Lead Generation – Article Submissions – Search Engine Dashboard Management – Follow & No-Follow Links – Search Engine Submission – Directory Submission – Forum Posting – Improvised Link Exchange
Learn more about search engine optimization in our free PDF guide.