What Is Social Media Management?
Social Media Management is when one business hires a 3rd party social consultant to setup and maintain their social business identity.
This can be something as simple as setting up all social media accounts and providing basic training on how to use them or it can be a long term arrangement where those sites are updated daily, weekly or monthly with news, services, products or other information related to the company. Often businesses will contract a company to maintain their accounts to free up office time in order to focus on business related goals and clients.
Social media websites offer a unique and powerful way of driving more business and product sales without the heavy cost of paid advertising however require a deep understanding of how to manage those accounts to gain maximum potential.
In today’s market it is crucial to utilize these free and highly effective forms of advertising however the complexity and time required will often stop many small business owners from doing so.
Social media websites allow for unlimited exposure to potential clients for your services and products. It allows for a chain link effect caused by new followers to your profiles. When you have one follower on your social page often that followers friends and family will check you out to see what their friend or family member has now followed.
Depending on the amount of friends this single follower has you can potentially be exposed to hundreds of new prospects for your business. Now multiply this single follower to hundreds or thousands following your social media page and you can see where there is a huge potential for gaining customers.
Writing quality content on social website platforms that is seeded with keywords crucial to your business along with links to your website gives an added bonus of strengthening search engine keywords and website crawl rates.
Another great aspect to social websites is they affordable ways to pay for advertising within each platform which further boosts your visibility to new potential clients. The cost per click rate are far more affordable verses search engine PPC and other forms of digital advertising.