For those unaware “traffic” or “website traffic” you can think of in terms of the internet as a road, your website is the destination and each person who accesses your website as a person on the road in a car. Each car, website visitor, click to open a page on your website, etc… This is your traffic.
Website traffic can be broken down into two categories, quality traffic and junk traffic. As you can imagine, the only traffic we, or you should care about and attempt to gain is quality traffic to your website.
Junk Web Traffic:
What we see many clients fall victim to is that they believe traffic is king and soon they are spending money with a company who promises to increase their traffic at which point they certainly do through unethical practices like spam windows, links or even computer programs that simply open your website at intervals throughout the day. They then show you, or you confirm with analytics that indeed the number of hits or traffic to your site is way up!
The problem? It didn’t actually achieve anything aside from increasing your server load and slowing down the website for genuine quality traffic. You didn’t get sales, calls or inquiries because those visitors (if human and not computer) were duped via popups, redirects or other trickery and most likely were never in the market or interested in your services, products or brand. There is no point to junk traffic.
Quality traffic can be summed up easily as visitors to your website who access it via ads, links, 3rd party sites, social media or search results who are actively seeking for products or services identical to yours. These visitors are worth the time and effort to attract because they are looking to buy or commit to your services.
Gaining quality traffic takes time and effort to increase and this process can get into complex areas however the time and effort becomes worth it as you see your website start to gain in momentum and best yet, the traffic converts to sales or clients.