What is SEO?
In a nutshell, (Search Engine Optimization) is the process of ensuring proper coding and on-page content is formatted in a way that allows search engines to easily read and understand your websites reason for existence.
Optimizing your website for search engines such as Google or Bing will help improve where these search engines place your website on their search results pages for keywords and phrases people use when searching for products or services with similarity to yours.
In order to determine a websites keywords, overall quality and indexability, search engines deploy special computers and software to crawl and index your website to check over its coding and on-page content.
Having missing or improperly coded pages, low page/keyword content or overused keyword content can drastically affect your websites ability to list well on search results. Beyond this, having a professional review and adjust various aspects of your website also helps boost your visitor to client conversions as well as helping to lower your bounce rates.
In the end, all the above factors add up to additional website visitors and increased sales or client conversions for your business.