In short, a sitemap is a file that helps both search engine robots and human visitors figure out what webpages are on a particular website and provides an easy way of accessing them. There are two types of sitemaps that are commonly used on websites today.
This type of sitemap is used by search engines to locate pages and other useful page information such as last modification dates and times along with the importance of the page. An XML sitemap is formatted in html with basic coding that lists every page contained within your website.
An XML sitemap is important for search engine optimization reasons along with ensuring search engines have a list of what they should be crawling. Creating a sitemap.xml file is a fairly simple process and can be done from several websites online who will crawl and create a list of known pages for you. Once completed, you can download the file for upload to your hosting environment.
Me careful not to change the sitemap.xml file from it’s native .xml extension to something else like .doc or it will not be found by search engines. You can check if you already have a sitemap.xml by entering your website address followed by /sitemap.xml. Example: https://www.website-wizards.com/sitemap.xml
This type of sitemap is there to help website visitors who wish to see a complete list of available pages on your website rather than hunting for links found in different areas of the website. Although most helpful for websites that contain more than 10 pages, we recommend anyone with a website that has 5 pages to also include a sitemap page along with a link in the footer area of your website to maintain the best practices in web development.
The sitemap page doesn’t have to be overly fancy however should match the style and feel of the rest of your website to keep with your current design harmony. To see an example of our sitemap please visit: https://www.website-wizards.com/our-site-map/
In our case, due to the volume of pages, we have separated the pages into primary, secondary and other categories to help visitors navigate our tree structure with ease. Depending on the number of pages you have, you may want to do something similar. You can also choose to add a brief description next to each link and page name to give visitors a better understanding of what that page will be about.
The idea with sitemaps and really a website in general is to make it as easy as can be for visitors to find the information they are looking for in the shortest time possible. This results in improved conversion rates and more lead generation.